3 Button Designs that Changed History

3 button designs from 3 different decades A simple button… that should be pretty easy to design, right? Well, as you will see, that’s not exactly the case. Even a simple button can prove to be a massive design challenge. Understanding the "Why" behind Design, Disaster or Discovery is extremely important rather than blaming everything on human …

Enhancing the power of observation

Sachin Uppal on How online games affect cognitive sense and relationships. The trend of online games, especially card games have evolved to be one of the most engaging forms of entertainment. The advancement of technology and the increasing usage of the Internet has made these games enter into the online world, thereby expanding their reach. …

[Projections] Internet Growth on Mobile and Desktop Till 2020

Here are the projections I did recently for Internet growth in India on mobile and desktop till 2020. If you are working on any product today, you know which platform to work on first.

MakeMyTrip Landing Page – Copy-writing and Call-To-Action – Conversion Rate Killers

Here are screenshots of Make My Trip landing page on desktop to download their app and use some code to get some discount.    Here the copy and call to action placement should be simplified. Such small copy is very hard to read. And the CTA itself can be part of the button, no? On …

#Airtel4G – G for Gadbad or Gratifying Speed? #OnePlus2 SpeedTest Results – Thanks @Olacabs + OnePlus2

When I saw the #Airtel4G ad on TV about the speed challenge, I already owned the Airtel's 4G LTE SIM Card and I know that G is not for Gadbad but for Gratifying speed. I converted my Reliance connection to a Airtel 4G SIM card as well as upgraded the Airtel 3G SIM to 4G …

The Big AlphaBet

If the hubbub on Twitter is any indication, then Google founders Larry Page and Sergey Brin have won the Internet with their announcement that Google will transition to a new holding company structure. The new company is called Alphabet. We should think of its as the Berkshire Hathaway for the Burning Man crowd — where …

19 Brands You Have Been Pronouncing Incorrectly All Your Life!

I have mispronounced atleast 5 of them 😛

Why Amazon Has No Profits (And Why It Works)

18 Charts that explain Why Amazon has no profits? The real meaning of long term and opportunity explained.

5 Point Formula for A Perfect Headline that Generates Guaranteed Revenue!

Perfect Headline Formula Cloud Found this here: https://whichtestwon.com/slideshows/headlines-convert/ This is an outcome of hundreds of A/B tests run across millions of emails sent as part of these campaigns. Number + Adjective + Keyword + Promise + Rationale = A Winning Headline. Here's an example of it in action that I came up with: 5 Point …

Top Funnel, Inverted Funnel OR the Hour Glass

I track the links that I share on Social media through many tools. I was reviewing how my youtube video shares are doing and this is what I saw: This screenshot shows the AIB Knockout Roast video shares in my bitly account showed a declining count of clicks. Like how a funnel would work. One …