Flash Apps on Android vs iPhone OS x vs Maemo

There is a big Mobile OS battle running out their. With every mobile phone manufacturers and software providers doing all they can to bring the fastest, sexiest and coolest mobile device out for the consumers. A lot has to do with applications or apps. built around these OS platforms which makes the platform look cool and involves more people and gets them excited.

Google Android Phone – Adobe on 7th January updated about the Flash 10.1 BETA support on google android phone.
Watch Video here

It’s a significant advancement that the open handset alliance can rejoice this year and pass on the benefits to the consumers and break Apple’s App Store monopoly.

iPhone OSx – Presently, any application built in flash can not directly run on iPhone. And off-course the Jesus Phone has millions of fan following. However, iPhone doesn’t allow and doesn’t intend to allow to run any flash app to work on iPhone directly, you need to develop it with the MAC SDK provided by Apple. This meant that the app has to be available through the Apple’s store and Apple gets 30% of the revenue share in each app download. Sifting through pages on adobe’s site, when you land upon adobe flash’s support for iPhone, you will be surprised to see that * which says: Delivery through the App Store requires participation in the iPhone Developer Program and approval of the application by Apple. meaning 30% revenue share remains.

However, with Google and HTC and other partners of the open handset alliance coming together and launching the google android based phones and adobe extending their support to them, developers can now easily build content or port existing apps to the mobile devices. Which in a way can hurt Apple’s App store downloads. Eg: If I am presently hosting my app at any website then I can just promote that link through Admob and other mobile ad service providers like that and get people to download apps directly without bringing Apple in the middle. 2010 will be a significant growth year for apps on open source and growth of google android and hardware devices based on it.

Nokia Maemo – Interestingly the OPEN source Vs BOX race has more contenders, the big-weight in race, yes the world’s biggest manufacturer of mobile phones, nokia, is pushing it’s agenda with it’s ovi app store and Maemo OS, their linux based open source launch is a solid step towards it. They have been supporting flash from long ago, however, their smart phones just didn’t pickup. With Nokia N900 device running on Maemo 5, they wish to change this. Their recent announcement of BETA launch of Qt port for Maemo 5 on 19th Jan which will enhance developers to develop cross-platform applications and GUI.

Hoping for a more OPEN environment in future.

Skill Games and Real Time Social Entertainment!

This article tries to track the shifting paradigm of consumer consumption of skill based games and derived entertainment and engagement. Why is it happening and how? It will also try to answer the question: “What’s the next step in social skill based games, entertainment and engagement?”

Skill Games, Entertainment and Engagement model in India?

India has showered love and affection for massively popular Game shows on Indian Television and recently audiences have also been hooked to the twisted humour, sensationalism and sometimes vulgarity in Reality TV in India.

Around the year 2000 games shows on TV started to pick up steam in India with the launch of Kaun Banega Crorepati (KBC) the Indian version of Who wants to be a Millionaire?. And then it kept the momentum going with more game shows like 10 ka dum, Sawaal Dus Crore Ka, Jeeto Chapad Paad Ke etc. followed suit by exploiting one or the other human behavioral instinct. The undying hope of humans to succeed with their skills was well leveraged. From a legal perspective these games shows leveraged the fact that any game of skill played for money is deemed legal and if you can involve masses to participate across India with TV as the popular medium, you can make huge profits not just with advertisements but also with user engagement through SMS or online voting systems.

India saw a shift in Entertainment from such pre-recorded games shows to the reality TV. Reality television frequently portrays a modified and highly influenced form of reality, utilizing sensationalism to attract viewers to generate advertising profits. For the Reality TV game shows it is about social connection eg: Leveraging Dating in young men and women in MTV Splits Villa or Channel V’s Dare to Date, or it can be about vengeance and physicality like MTV Roadies or channel V’s V the Player etc. which taps in to human psychology and delivers a value which not fulfilled well earlier.

What has changed now?

While these reality TV shows continue to exist and flourish along with soaps and other genres there has been a substantial paradigm shift in consumer mindset. The shift is more apparent in US and UK and other countries where internet penetration is high, however, it’s catching up in India pretty fast.

Let’s take a look at how communication technology changed consumer behavior and media interaction over years. In early years of television, TV shows used to interact with audiences through posts. I remember an interesting TV show “Surabhi” aired on Doordarshan used to ask people to send Postcards to a Mumbai address. Obviously that was an era when Email didn’t exist. We saw the emergence and rapid expansion of email technology in 1990s and how TV media started getting feedback or interaction from viewers through emails. The communication paradigm shifted a lot with the emergence and popularity of Internet and Mobiles. India became on of the fastest growing mobile consumer worldwide. TV content producers started to interact with audiences through mobile SMS voting etc and started to engage audiences in online voting systems.

However, the instantaneous response still lacks in the reality TV and the content is well edited to ensure certifications and abiding by censorship rules. This is the limitation in the TV as a medium.

A paradigm shift!

The paradigm shift is REAL TIME information access, participation and sharing for enhancement of one’s social status, social contact and instantaneous gratification.

Since early 2000, India saw growth in Internet penetration and a lot of dot com companies emerged. Majority of the companies had a revenue model based on advertisements. Some of the companies later in the decade started to offer e-commerce and allied services. Slowly with the increase of internet penetration the sources of finding entertainment also started to move online. In 2008 India’s internet population was almost similar to internet population in US and China few years back. So India was on a brink of rapid internet growth and penetration across country. This is being leveraged by some skill game sites in India and some recent Online TV Shows like Jay Hind. May be real time SMS voting and Online voting to decide results may soon become the norm…or the REALTIME TV.

To answer the questions: “What’s the next step in social skill based entertainment and engagement?”

An apt answer would be: Emergence of Real Time Social Entertainment – RTSE.

Rapid expansion of Facebook and Twitter are clear indicators of this paradigm shift and the emergence of Real Time Social Entertainment. Even online games industry leveraged this paradigm shift eg: companies like Zynga and Playfish etc. tapped well into the growing online population. However, when it comes to monetization and producing sticky content especially for Indians which stays for years and people continue to pay for it, we need to go back to basics.

Changyou.com and Shanda Games are extremely successful chinese online games companies and they have successfully demonstrated that, with local games like: Mahjong, Blade Online, MMOGs etc., content is the king and it stays with the people and clicks super fast with them.

Local content providers in India like Games24×7.com offering Online Rummy in India and more such real time turn by turn played games like: nomination, pool, carrom, chess etc. are all set to tap into this real time social entertainment paradigm shift.

The love affair between Indians and card games spans all demographics right from working men playing in subways and buses, housewives playing at social parties, middle aged and retired men playing in social clubs, to friends and families playing on weekends. With over 1 Lakh players registering on Games24×7.com in just 9 months primarily with word of mouth marketing, playing Rummy online is becoming the new face of entertainment in form of Real Time Social Indian Games.

New tools and technology helps people to answer simple questions like: Where are you now? What are you doing now? Where are your friends Now and What are they doing now? This gives that instantaneous gratification of social contact and if you can interact and enjoy with them while being miles away from them either through a mobile device or accessing internet on a laptop or PC, you get the social entertainment in Real Time. Eg: Foursquare.com engages friend circles in real time updates and engagement to explore cities etc through any mobile device like: iPhone, Google Android based phones, Blackberry etc. Similarly Gowalla.com also allows you to share real time experiences to discover new places anywhere and everywhere.

Most of the innovations in today’s time are being built on these psychological paradigm shifts in consumer mindset. Skill games and real time social entertainment derived out of them thus is a huge opportunity out there.

Engage, Participate & Enjoy in Real Time, seems to be the new mantra for 2010.

Games24×7 Rummy Online – New Face of Social Indian Games!

Pioneers in offering Rummy online, Games24×7.com goes Social with new interaction features and the company promises a complete social roadmap ahead. With over 1 Lakh players, Rummy is becoming the New Face of Social Indian Games.

The love affair between Indians and card games spans all demographics right from working men playing in subways and buses, housewives playing at social parties, middle aged and retired men playing in social clubs, to friends and families playing on weekends. The growth and popularity of social networking and interaction websites like Facebook and Orkut has altered significantly the shape of the worldwide online games industry. Connecting through games is the new paradigm in online entertainment.

Games24×7.com is undoubtedly beginning to transform the future of the Indian games industry with the introduction of its latest Social Interaction features. The latest features include Personalized Player Chat, Private Rummy Invitations and the ability to create your own Rummy Circle. With these new features and many more to come, Games24×7.com is revolutionizing the online skill games space with a new face.

Watch How to build Rummy Circle Video

“We have managed to bring over 1 Lakh Indian Rummy players together in just 9 months of our BETA launch. This has helped Games24×7.com emerge as India’s favorite Online Rummy site. We aim to offer entertaining and engaging game play in local Indian games of skill where people can connect, play and win cash prizes too.” said Mr. Sachin Uppal, Games24×7.com’s, Marketing Director.

Furthermore, Mr. Trivikraman Thampy, CEO, Games24×7.com addressed the legality of the website by mentioning that “All games offered on Games24×7.com have been expressly approved as skill games by the Hon. Supreme Court of India. Rummy was deemed to be a game of skill in 1968. The card distribution methodology used by Games24×7.com has been certified by the prestigious ‘I Tech Labs’, Australia.”

Mr. Thampy continued, “Seeing the popularity of Games24×7.com’s Rummy on popular social networking sites like Facebook , Twitter and Orkut we will launch a Rummy Application on social networks soon.” Games24×7.com offers unlimited free rummy games, 24×7. The biggest hit among the Indian audience is their premium version of rummy starting at just Rs. 25. To build your own Rummy Circle and be part of this new phase of Social Indian games, log on to www.games24×7.com.

Jay Hind – The Future of Indian TV is here.

Jay Hind – The Future of Indian TV is here.

I have been away from writing on my blog for few months now. Work kept me so busy that I didn’t get time or maybe I didn’t jump up in excitement to write about something. Though, after this long break, I found something really interesting. Jay Hind produced by Undercover productions (was not sure if it existed J) in association with Buzzintown.com is the 1^st late night standup comedy show on Internet (youtube channel) in India and this indeed made me jump in excitement and here I am writing about it.

I see the future of Indian TV in this stand-up comedy show. This series is path breaking for Indian TV and the power of Internet in India. If this series becomes a hit and starts making revenues to become profitable, then this will be the 1^st gen TV series online and can give birth to more talented players to come online to provide content and be profitable while running the shows.

I am a firm believer that solid content will find it’s FAN following… and evidently I have seen over 1250 Fans of this show already on Facebook FAN page of Jay Hind growing rapidly by word of mouth in just a month or so.

Jay Hind team has done a wonderful job in creating the same magic of Movers and Shakers as Abhigyan Jha brings in his expertise and creativity to tickle the funny bone with the sarcasm, pun, entertaining and funny conversations, hilarious disclaimers and very well executed gags by Sumeet Raghavan and off-course the Divya aka Savita Bhabhi!

After having not watched TV in a long time, this show re-affirms that it was worth NOT watching the idiot box. The same old boring Saas Bahu $#%) and those cameras panning to every joker’s face gives me total grief. Jay Hind comes as a refreshing change and cuts across the clutter and provides solid entertainment. Interestingly, I am trying to see when I will start seeing ads in the breaks on this show. Presently they are building the momentum for getting the eye balls and with few million people on Internet these eye balls are coming very soon for this show.

Jay hind is leveraging the Social media well for it’s promotion. After the 1^st month of it’s launch in August it has crossed over 1 million views. You can:

Follow Jay Hind on Twitter
Become a Jay Hind Fan on Facebook
Subscribe to Youtube channel of JayhindTV
Check it out on Buzzintown.com

LinkedIN launches Sub-Group Feature

LinkedIN launches Sub-Group feature. Please see the email below sent by LinkedIN to me. This feature can be interesting as it will help reduce the noise. Also, give a private space to discuss things out which might not be relevant for the entire group.

Dear Sachin Uppal, There are now over 300,000 groups on LinkedIn where professionals are discussing, sharing news and collaborating with each other. We sincerely appreciate your dedication to the LinkedIn group you manage. Your efforts are essential to the continued success of groups. We’re happy to announce that later this week we are launching a long-requested feature for group managers: the ability to create subgroups. Subgroups are like a break-out session at a conference. They enable you to create more focused areas than in the main group. Also, by creating and inviting members into subgroups, you can now send additional weekly Announcement emails to focused audiences. To create and invite other professionals into a subgroup, visit your groups and go to the group’s “Manage” tab today. Once you’ve created the subgroup, here are four easy ways to get it going quickly: Set the aims for the subgroup by posting a featured discussion in the subgroup Kindle the conversation by posting a news article with a brief comment every day for the first month of the group Provide an ongoing focus for members’ attention by adding 10 RSS feeds related to the focus of the subgroup Drive attention to the subgroup through your comments in the main group and in other groups where you participate Regards, The LinkedIn Groups Team

BOKU.com – Not so Rosy for MOBILE Payments

The rosy picture painted in my precious post about BOKU.com doesn’t seem to be that rosy. Based on reading fine print on BOKU.com’s website and some number crunching and deeper analysis, it might become more expensive to acquire new customers and retain customers if you use BOKU.com unless you get a phenomenal increase in conversions.

Airtel + BOKU can reach a huge user base of mobile customers in India. However, it seems like talktime currency can not be used to make payments. So the overall user reach (especially in smaller regions) reduces tremendously.

Postpaid customers – If postpaid users are going to be charged in their bills then service charge, recovery and fraud management will become an issue.

Broadly there are some more important issues to think of:

1) Customer’s Perspective: In the bill amount the user has to pay ~10% service charge. Which means that if they spent Rs. 100 they actually have spent Rs. 110 which they will realize in their 1st bill.

Merchant’s Perspective

1) Airtel + BOKU is charging some ridiculous amount of 25% – 45% fee to allow such transactions. If we go by industry standards, online payment gateways accepting credit card/debit card/Paymate(mobile), ITZ Cash cards etc… all these guys charge not more than 10%. Which means in the case of BOKU, the merchants will have to compensate nearly 25% to 45% of the cost of payment made by users. Which is ridiculous.

2) Merchant’s Perspective: If BOKU says that these numbers add up and it’s volume game and more conversions will help in driving revenues and break-evens then it means that by adding BOKU your conversions need to go up by atleast 10%(this number varies for various industries) till you break even.

3) After careful consideration and number crunching it looks like your existing customers who are already using credit or debit cards to make online payments should actually NOT move to this Mobile payment option as in the earlier case the merchant is compensating for 10% of the fee, however, with BOKU the compensation increases steeply.

BOKU Vs Merchant VS Telecom Provider
1) Credit period and liquidity – Telecom providers are asking for a credit period of 90 days before they release payments. Which means the merchant’s liquidity will get hit. They are willing to reduce it over a period of time to 30 days or 60 days. However, this is ridiculously high as compared to almost 24 hours time frame provided by Online payment gateways.

2) Money recovery from customers – Recovering money from post paid users for wrong charges on their bills might become an issue as they will have to handle fraud complaints and resolutions.

What BOKU can be helpful in is… converting new users. Making payments for the 1st time when the user is not sure about using their credit cards.

Unless Telecom carrier’s and BOKU’s combined cost doesn’t come down to something similar to other online payment gateways, this looks like a flashy new system to me which will take it’s own sweet n slow route to become what they want to become.

BOKU.com – NO Plastic – Mobile based online payment system!

BOKU.com, mobile payments made easy, NO Plastic Needed.

Today morning I was munching my breakfast after a solid gym routine and while scanning through my feeds, chanced upon an article on Watblog by Maneesh about mobile payments system by a company called BOKU.com where you DON’T need any credit card, debit card, bank account etc to make a payment.

I just jumped in the air and got glued to this post and quickly pounced to check out this site BOKU.com. And YES, they are offering direct payments through mobile phones without any card plastic / bank account.

If BOKU.com continues to expand their partnerships with more and more service providers like, there is nothing which stops BOKU to become the World’s most trusted and easiest online payment system.

BOKU.com is funded by Benchmark Capital, Index Ventures, Khosla Ventures. VC’s investments includes high-profile start-ups like Infinera, MySQL, OpenTable, PureDigital, Second Life, Tellme, Twitter, Yelp, and Zillow, and franchise companies such as eBay, Juniper Networks and Red Hat.

BOKU.com’s strong management team comes from web, payment and mobile companies like Amazon, AT&T, Apple, Bank of America, GE, Google, mBlox and Paypal.

They claim to have a strong fraud management systems from their strong experience in managing risk in top notch companies like Amazon, PayPal, Google, Bank of America, and FirstUSA and they claim that Mobile phone is a different story as its used by only you… lets hope that’s the case.

This is how the payments work in BOKU.com, citing an example via @watblog a payment test they did in Facebook on Texas Holdem Poker application.

This can be the NEXT big thing to fuel online business growth with over couple of billion handsets across the world. The 3 step easy process just makes it so lucrative for customers to go ahead and make a quick payment.

As a publisher we are up-beat about this service and I personally am very optimiztic that this system will completely revolutionize the online payments in the coming time.

If this is increasingly adopted by more telecom providers, this will basically revolutionize the online payment systems in India as well as worldwide. I had written about one application of such system (to book local train tickets through mobile) on my blog last year. This is super exciting news for many online businesses. However, what would be interesting to note is, how telecom providers cope with managing the Post-Paid customers with bills and recoveries and charge-backs.

Anyways, this is Fantastic, I being in a online games company where we handle daily online payments… this will help us boost our conversions significantly. I think all online publishers will welcome this as a booster for their sales.

Looking forward to a close collaboration with BOKU.com.

M-Seva SMS based Mobile Ticket Booking System for Local Trains

M-Seva Mobile Ticket Booking System For Local trains in Mumbai, Delhi, Kolkatta through Sms

We all travel in local trains every day, especially the Mumbai and Delhi people have seen the lines in local trains. Soon, the local trains will be running in Bangalore too!

Few months back I was traveling in a local train in mumbai and well I was appalled by the ticket booking system. In the age of mobile phones, why do we still have queues and why do we need to swipe and do so many irrelevant things just for buying a ticket?

I was extremely annoyed by the system and I said why can’t I book my tickets on my mobile?

Well to answer my own questions, I started thinking…

It was 11 PM and I started jotting down some points on what can be done for making a mobile based ticket booking system.

Well this is not a Novel Idea, but an extension of existing idea of mobile ticketing, however, the difference is that the no of seats are not limited here which is the case in regular train booking system, Mobile Movie Ticketing or any other mobile ticketing system. As you need internet access and you have to select which seat you want etc.

However, in m-Seva the mobile ticket booking system for local trains, you can just use SMS based service and book your tickets.

- A lot of questions were asked to me, on how will anyone check the validity of a ticket?
- How will I buy a ticket? etc

Well it’s simple:
Type BO AN and send an SMS to xxxx
this means Borivili to Andheri and this SMS goes to a universal gateway which authenticates the service and you get a confirmation message!

TT can just check the confirmation message and date and you get to know if this is correct or not!

Watch the presentation below to see the detailed idea and business opportunity attached with this…

I am urging the mobile VAS providers, Telecom Service Providers to join hands and come up with this service for making travel easier!

Tags: M-Seva;m seva;mobile banking;mobile campaigns;mobile commerce;mobile content delivery network;mobile;Mobile Marketing and M-Commerce;Mobile Message Marketing;mobile messaging;mobile phones in india;Mobile Spending;mobile subscribers;mobile ticketing;Mobile Virtual Network Operators;SMS;VAS;Telecom Spending;Telecom Service Providers;Bharti Airtel;Reliance Communication;VSNL;BSNL;Vodafone;Hutchissan;Aircel;MTNL;Tata Teleservices;Indian Railways;Mumbai Local Trains;Delhi Local Trains;Mobile Ticket Booking System m Seva;

Digital Playgrounds

Online Games have provided the new playgrounds to the world which has no limits, no boundaries and no times to close. The Digital Playgrounds have actually strengthened the social fabric of India and brought the same old days of people sitting together in a choupal back.

The other day, my friend and I were discussing how we missed the joy of being able to just run around and play all day long. When we were kids, we looked forward to the late afternoon – early evening period. This was when we would forget about all our childish problems like homework, cleaning our rooms, fussing over vegetables etc., and rush out to the playground to start the all-important task of choosing teams and deciding on the game we would play.

As we grew up, it became tougher and tougher to avoid the huge amounts of homework we got in school. Plus, we had to go and ‘hang out’ at all the ‘coolest’ places. All through college most of us were half-dead trying to keep up with the never-ending amounts of research and assignments that seemed to just keep piling up. Then came the crazy routine of sending out our resumes to literally thousands of firms, hoping we would get a call from one of the most prestigious companies telling us, “Congratulations. You’ve got the job!”. And before we knew it, we were full-blown adults, with jobs and real-life bank accounts!

We didn’t even have time to catch up with old friends anymore. Most of my friends had gotten jobs in different parts of the country. We went from talking to each other every single day, to calling each other maybe once a month.

So there we were, my friend and I, grumbling about how drastically life had changed for all of us, in the blink of an eye. But at least there was some respite. At least we had the wonderful world of Online Gaming for some recreation. There were no time-constraints or even border-limitations for that matter – these were the new-age playgrounds : Digital Playgrounds! We could play whenever we had the time or inclination to play, with anyone who was online at that moment – whether they were in Bangalore, Kolkata or Mumbai.

And the best part was that I could beat my friend, who was, according to herself, unbeatable in Online Rummy. Every night, after work, I would settle down in my favourite chair in front of my laptop and begin my winning streak. It was my way of unwinding after a long day of work. This was the time when we went from being friends to competitors – for 3 long hours.

My friend and I came to the conclusion that life wasn’t all that bad after all. Sitting in our own apartment, with hot steaming bowls of soup, and an entire night of gaming stretching in front of us, life seemed pretty darn good!

Co Blogger- Duhita Jagtiani

Winners of 1st 64 Player Online Rummy Tournament

Results of 1st 64 Player Online Rummy Tournament

Games24×7.com is super excited to announce the results of the 1st ever 64 Player Online Rummy Tournament conducted on 9th January, 2009. We want to thank all the players for such an enthusiastic response and making it such a big success!

Since we saw such major participation, now we are going to hold 64 player tournaments everyday at 8 PM starting from Wednesday, 14th January, 2009. This is 1st time ever in India that any Online Games portal is holding daily 64 player tournaments and giving out real cash prizes!

For further information Go here.

You can win Daily Real Cash Prizes! And the best part – there is no entry fee!

List of winners of the 9th January, 2009, 64 Player Rummy Trump Tournament:

• 1st Prize: 1000.0 – krimesh
• 2nd Prize: 600.0 – skrocks
• 3rd Prize: 400.0 – royalkichu
• 4th Prize: 400.0 – rummyboy
• 5th Prize: 200.0 – vijaykumar
• 6th Prize: 200.0 – captrt
• 7th Prize: 200.0 – babulal
• 8th Prize: 200.0 – baadshah99
• 9th Prize: 100.0 – yogesh
• 10th Prize: 100.0 – deepika_dell
• 11th Prize: 100.0 – ajaytiwari
• 12th Prize: 100.0 – sundaravathanameee
• 13th Prize: 100.0 – winner1
• 14th Prize: 100.0 – Sajosh
• 15th Prize: 100.0 – Vthampy
• 16th Prize: 100.0 – KashPat